We're hiring Book a call
Building AI capabilities for enterprise

We align bold ideas
with the software
that runs them.

A product lab & AI consulting partner helping companies build the AI capabilities and ops software they actually need. Agents, automations, custom ERPs, ops consoles — and a small set of in-market products we operate ourselves.

Book a call See the products
Product
Lab
Web & mobile apps. Fixed scope, fast ships.
AI
Consulting
Strategy + build, with senior crews on the floor
Building AI &
Agent Capabilities
Agents & automation for real workflows
Ops
Software
Custom ERPs, CRMs & the boring middle
AI capabilities for your business

Exploring how to incorporate AI
into your business?

We design, build and operate the AI capabilities your team needs — agentic workflows, automations, and the ops surfaces that hold them. Strategy that ends in production code.

Book an AI consult See how we work
What we do

Two surfaces.
One operating studio.

Same builders, same craft, same taste — different starting points. One starts with a problem an industry has lived with too long. One starts with a problem you've already proven.

PRODUCTLAB.APP · CUSTOM BUILDS

Product Lab

Companies bring us the parts of their roadmap they can't ship fast enough. We bolt on a small senior team, build the thing in a fixed window, and hand back the keys. AI agents, internal tools, ERPs, custom platforms — whatever the problem actually needs.

  • AI agents · automation · ERPs · SaaS · consumer
  • Senior-only teams of 2–5 builders
  • Fixed scope · fixed price · production-grade
  • You own the code. You own the customer.
CONSULTING.APP · AI STRATEGY + BUILD

AI Consulting

For leaders exploring how to incorporate AI into their business. We map the highest-leverage capabilities, design the agent and ops architecture, and ship the first wedge — together with your team. Strategy that ends in production code, not a slide.

  • AI capability audit · 2-week sprint
  • Agent + automation roadmap, prioritised
  • Pilot build with senior crew on the floor
  • Operate, evaluate, expand — together
Things that are currently running

Five products.
All in market.

AlignAds, Align Content, GrowthStone 2.0, CityScope, and Align1 — running today. Try one, or talk to us about the bundle.

AlignAds

B2B marketing OS with agentic help

Live

A workspace for B2B marketing teams to plan, ship, and measure campaigns — with agents inside the loop. Briefs, channels, attribution, and reporting on one ledger.

Status
Live
Built for
B2B marketing teams
Try AlignAds Learn more

Align Content

End-to-end content workflow

Live

Briefs, drafts, reviews, agents — the editorial pipeline as software, not a Notion page. Quietly reinventing how studios actually ship copy.

Status
Live
Built for
Content teams
Try Align Content Learn more

CityScope

A city — readable, bookable, by you

Live

A city-native platform for discovering experiences, people, and places — and booking the ones worth your time. CityScope is our first consumer venture, currently live across India.

Status
Live
Built for
Cities, creators, locals
Visit CityScope

GrowthStone 2.0

Performance marketing intelligence

Live

GrowthStone 2.0 is the performance-marketing intelligence layer for ambitious brands — the dashboard, the experiments, and the agents that close the loop. Paid acquisition, lifecycle, and CRO with the math you can actually trust.

Status
Live
Built for
Performance marketers
Visit GrowthStone 2.0

Align1

The bundled Align Labs OS

Private beta

Align1 is the unified operating system for everything Align Labs ships — marketing, content, growth, and customer ops on one canvas, with our agents inside the loop. The single workspace for teams who want all of Align Labs in one place.

Status
Private beta
Built for
Teams running multiple bets
Talk to us about Align1
Solutions

The kind of
problems we solve.

We help companies through their digital and AI transformation — not as slideware, as software. Six recurring problems we ship against.

AI · Agents

Custom AI agents

Agentic workflows for sales, support, ops & research. Built on your data, observability included, with humans in the loop where they need to be.

Automation

Process automation

The boring middle of a business — reconciliations, document workflows, manual handoffs — turned into clean, observable software.

ERP · Internal tools

Custom ERPs & consoles

The ops console that should exist but doesn't. Inventory, orders, suppliers, finance — one surface, the team's actual workflow, none of the SaaS bloat.

Product

Product zero-to-one

Build the first version of the product. Real auth, real billing, real on-call. Ready for the first paying customer in eight to twelve weeks.

Data · AI

Data & AI infrastructure

The pipes underneath the AI: clean data, evals, retrieval, model routing, cost guardrails. The unsexy work that decides whether your AI ships.

Modernisation

Legacy modernisation

An aging stack, a team that knows it. We rewrite carefully, in slices, with the lights on — onboarding new tech without breaking the business that pays for it.

How we work

Four phases,
one process.

Every engagement runs on the same shape — internal bet or client build. Idea and discovery, prototype, build, launch.

PHASE 01

Idea & Discovery

Paper sketches, customer interviews, the "is this even worth doing" memo. Nothing is built yet, on purpose.

PHASE 02

Prototype

The smallest thing that could be useful. Real data, real users, real ugly. Saying no a lot.

PHASE 03

Build

Production-grade. Real auth, billing, on-call. The polish step happens inside this one — never as a separate phase.

PHASE 04

Launch

First paying customer. If we can't get one, we kill the bet. If we can, we operate it from here. No exceptions.

Engines & foundational blocks

The operating system
under every build.

Twelve internal engines we wire into client and studio work. Each one is a repeatable, observable block — battle-tested, ours to operate. We pick what a brief needs and stitch them together.

01

Content OS

Briefs, drafts, approvals and publishing — the editorial pipeline as software, not a Notion page.

02

Marketing OS

Campaigns, channels, attribution and reporting — one ledger, one dashboard, one source of truth.

03

Design Studio

Brand systems, product UI, motion — every artefact a real engineer can pick up and ship.

04

Engineering Lab

Senior-only build crews, boring-tech defaults, on-call from day one. The room where things actually get made.

05

Growth Lab

Lifecycle, onboarding, paid & experiments — the loop that turns a launch into a number that compounds.

06

Distribution Engine

SEO and organic discovery — programmatic pages, schema, content velocity. The slow compounding kind.

07

Experience Lab

Research, prototyping and usability — pressure-testing an idea on real humans before the build.

08

Publishing System

Multi-surface CMS — site, app, newsletter, social — one source of truth, one editorial calendar.

09

Payments & Booking

Checkout, subscriptions, invoicing, scheduling — the money rails plus the moment people actually convert.

10

Community Engine

Audience management — CRM, segments, communities and lifecycle. The list, but treated like product.

11

Data & Analytics

Warehouse, events, evals and BI. The shared truth every other engine reads from and writes to.

12

Ecommerce Engine

Catalogue, storefront, fulfilment and post-purchase — selling things online without four bolted-on SaaS tools.

We build the boring middle — the unglamorous software between idea and revenue. Auth, billing, ops consoles, the spreadsheet that becomes a product. Other studios get the credit. We get the recurring revenue.
The Align Labs team

Got a problem
worth shipping?

If you're a founder with a roadmap that's bigger than your team, or an operator with a wedge that needs proving — we should talk. Reply usually within 48 hours.

Start a project

Tell us what you're trying to build. We'll write back with whether we're the right shop and a 30-min slot if we are.

Book a 30-min call build@alignlabs.xyz
NEW BRIEFS · ALWAYS OPEN REPLY WITHIN 48 HOURS