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Insights

Notes from
the studio floor.

Case studies from previous engagements, solutions we've built into repeatable products, and notes on how we run the studio.

Engineering · 7 min

Boring tech, on purpose

Why we still pick Postgres, Rails, and a single Hetzner box for new bets — and the two cases where we don't. The cost of "interesting" is paid in 2 a.m. pages.

Arjun Feb 2025
AI · 5 min

Evals before prompts

Why we write the eval suite before the system prompt. The framing forces you to define what "correct" means before you start convincing the model of anything.

Pratyush Feb 2025
Studio · 5 min

The studio operating system

One Linear, one Notion, one Slack, one shared budget spreadsheet. The simplest stack that scales to ten products without a project manager.

Hemachandra Jan 2025

Want a brief on something specific?

Tell us what you're trying to ship. We'll write back with a 30-min slot if we're the right shop.

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